Footwear News

"Indeed, this hosiery category has suffered in the past from a lack of fashion and the general impression that the product is intended only for aging consumers.

Made with strong elastics, graduated-compression legwear squeezes tightest at the ankle with reduced pressure at the top in order to increase blood flow in the legs. Vim & Vigr, for example, offers a selection of trendy socks in colorful patterns that have quickly found a following. Huie said that this year the brand will sell about 120,000 pairs, retailing for $33 to $40, to customers ranging from 20 to 95 years old." - Jennie Bell from Footwear News

Footwear News-VIM&VIGR