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New York Times - November 5, 2014
"To create items that heed at least modest attention to fashion, Vim & Vigr, a compression-socks company located in Missoula, Mont., hires style-conscious designers who have worked at labels such as Ralph Lauren and Tommy Hilfiger, said the company’s founder, Michelle Huie. Its red-and-black polka-dot cotton socks for women are knit in a trademarked “Gradient Pressure” compression-building process and cost $29.95."
