Female Founders: Michelle Huie of VIM & VIGR On The Five Things You Need To Thrive and Succeed as a Woman Founder

"Data Not Drama. Start tracking data as early and as possible and use this information to make decisions. I know this seems simple, but it does take discipline to set up processes to track data. Early on in my business, I targeted a particular retail segment and was seeing some success, but when I looked at the data, I noticed another segment that had higher order values and revenue. I then shifted my focus and double downed on this other segment which really propelled my business. I would have never had any indicators to change course if I didn’t track and look at my data."

 

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