Entrepreneur

September 25, 2017

As seen in: Entrepreneur

Why I Chose Not to Go on 'Shark Tank' -- and Why It's Okay for You to Say No, Too

Why I Chose Not to Go on 'Shark Tank' -- and Why It's Okay for You to Say No, Too

Ah, Shark Tank, the budding entrepreneur's pièce de résistance. You'd be crazy to turn down an offer to be on the show, right? Well, as the founder of fashionable compression legwear company VIM & VIGR, I decided the critically acclaimed reality show wasn't the right choice for my business at the time. Having sold almost 250,000 pairs of socks since September 2013 and on track to have a three-year growth rate of more than 250 percent in annual revenues, I was approached to pitch my company to the Sharks. But, swimming upstream so to speak, I have three reasons why I chose not to bring my business onto the show and why it's okay for other business owners to say no, too.

Read the full story here.






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Sizing, Fabric & Compression Levels Guide

Size Chart:

We have a different sizing chart depending on the type of compression garment. Please consider your foot and calf circumference when choosing your size.

If you're in between sizes, ask yourself a few questions:
What is my body type? Will I be more comfortable in a size up or down? Take your body type into consideration when choosing a size especially if you're in between sizes.

VIM & VIGR Size Chart

 

 

 

Fabric Collections:

NYLON

  • 400 needle-count for flexibility and comfort
  • Excellent for athletic use
  • Multi-dimensional weave allows for breathability
  • Composition: 91% Nylon/9% Spandex

MOISTURE-WICK NYLON

  • 400 needle-count for flexibility and comfort
  • Moisture-wicking fabric to draw sweat and moisture off of the skin
  • Multi-dimensional weave allows for breathability
  • Composition: 83% Moisture-wick Nylon/17% Nylon

COTTON

  • 200 needle-count for flexibility and comfort
  • Natural breathability
  • High-quality double covered elastic fibers and premium cotton
  • Composition: 48% Cotton/42% Nylon/10% Spandex

MERINO WOOL

  • 200 needle-count for flexibility and comfort
  • Natural breathability and moisture-wicking properties
  • High-quality double covered elastic fibers and fine Merino wool
  • Light-cushioned sole
  • Composition: 40% Merino wool/45% Nylon/15% Spandex

Garment Care:

Machine wash after each wear, delicate and cold.

Air dry is preferred to maintain the elasticity and quality of fabrics.

Compression Levels:

Compression garments are made in a variety of support levels, each of which is designed to address different needs. These levels are most commonly expressed in millimeters of mercury (abbreviated as mmHg). Generally, graduated compression is displayed in ranges. The higher the numerical value, the stronger the support level indicated. For example, a 20-30 mmHg garment will offer more support and feel tighter than a 15-20 mmHg garment.

All of VIM & VIGR’s products are offered in 15-20 mmHg compression level and select styles are available in 20-30 mmHg.

VIM & VIGR Compression Levels

How to put on compression socks:

Slip your arm into the sock until your fingers reach the toes. Your palm should be resting in the sock's heel. 

Starting at the cuff, fold the sock over until it meets the heel. Make sure to fold the sock onto itself.

With the sock still inverted, pull the foot of the sock firmly onto your foot. Make sure your toes are securely in the toe pocket. Starting with the cuff, gradually roll the sock up.

Adjust so that your heel is properly positioned in the heel pocket and the cuff sits below the knee. Make sure the cuff is not pulled up too high.