Entrepreneur

Why I Chose Not to Go on 'Shark Tank' -- and Why It's Okay for You to Say No, Too

Ah, Shark Tank, the budding entrepreneur's pièce de résistance. You'd be crazy to turn down an offer to be on the show, right? Well, as the founder of fashionable compression legwear company VIM & VIGR, I decided the critically acclaimed reality show wasn't the right choice for my business at the time. Having sold almost 250,000 pairs of socks since September 2013 and on track to have a three-year growth rate of more than 250 percent in annual revenues, I was approached to pitch my company to the Sharks. But, swimming upstream so to speak, I have three reasons why I chose not to bring my business onto the show and why it's okay for other business owners to say no, too.

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